Market Research – Behind Every Business Decision

Market research. It can be a critical factor in the success or failure of a business. More than 1,800 of the world’s most recognizable brands choose NPD for timely, dependable consumer market research, point-of-sale data, and expert analysis.

NPD market research

Walmart Custom Solutions: Project Impact Consumer Insights

It's the information you need to bring fresh ideas and new insights to your discussions with Walmart.

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NPD market research

Holiday Recap

Did doorbusters drive traffic?
What are consumers' holiday shopping plans now?
Unprecedented detail. Forward-looking insight.

Anatomy of Black
Friday 2009

NPD's holiday market research site

NPD market research

Ready for recovery?

NPD data and insights help you uncover opportunity as the economy rebuilds.

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One of the open questions surrounding the iPad that has quickly come to the fore in light of the recent Amazon-Macmillan brinksmanship is to what extent the device will jeopardize sales of e-readers. This is particularly true of the market-leading Kindle, upon the metaphorical shoulders of which Steve Jobs said Apple stood.

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NPD – A Market Research Leader

Reliable market research can drive businesses’ continued growth and success – whether Fortune 100 leaders or smaller, independent companies. For over 40 years, NPD’s global products and services have delivered targeted consumer market research, point-of-sale data, and industry expertise across more industries than any other market research company.

NPD’s marketplace data and consumer behavior insights keep decision-makers informed so they can prepare for industry changes and take advantage of new business opportunities.

 

More Than Just Market Research – A Business Relationship

Keep ahead of the competition. Plan for recovery. NPD is dedicated to equipping companies like yours with the consumer market research, point-of-sale data, and expert analysis required for creating winning business strategies. More than a provider of consumer and point-of-sale market research information, NPD can be your trusted business partner.